See what matters. Track trends, conversations, competitors, and emerging risks across the market without digging through dashboards.
Social can be sloppy.
hootsuite keeps
you human.
Social media, without the busywork.
Trusted by teams building what’s next
Strategize, organize, and check it all off your to-do list
Know what to do next. Ask questions in plain language and get answers grounded in your social data, connected accounts, content, and customer conversations.
Take action faster. Create content, engage customers, amplify your reach, and act on opportunities from one connected social platform.
Social is changing. It’s time to Re:Connect.
AI is rewriting the rules of social faster than marketers can keep up. See how leading teams are putting AI to work across social, and what you can learn from them.
Make better decisions, faster
The world's leading brands use hootsuite to spot opportunities sooner, respond faster, and stay ahead of the competition.
46%
Barceló Hotel Group used hootsuite to centralize their brand strategy, deliver better customer care, and grow new followers by 46%.
Barceló Hotel Group$1.5m
DaVita saved an equivalent of $1.5 million in ad value with the help of hootsuite Parliament and their team of employee ambassadors.
DaVita31%
Mapfre grew their online interactions by 31% using hootsuite Enterprise to consolidate their account management to a single platform.
MapfreOne suite. Every social workflow.
Understand what's happening, know what to do next, and take action — all from one connected suite.
Boost engagement, reach, and follower count with less effort
See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your industry. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.
Respond to social media messages and comments in one place
Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing. Tackle your inbox as a team with message assignments, internal notes, and more.
Stay ahead of the latest trends and boost your chances of going viral
Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.
Beat your competitors to the next big thing
Track the performance, posting frequency, and strategies of your competitors across all media types. Keep an eye on the public’s perception of your competitors with thorough sentiment analyses that show what people think and say about your brand and competitors.
Turn passionate employee advocates into engagement and reach
Don’t miss out on your greatest untapped growth lever — employee advocacy. hootsuite Parliament provides your team with pre-approved, on-brand content for your employees to share across their social networks in seconds.
Hootsuite is G2's #1 best software product for 2026
Our customers ranked us #1 across multiple G2 categories this year, including Best Software Products and Best Marketing Products. G2 is one of the largest independent software review platforms, driven by verified customer reviews.
Learn moreWhy Hootsuite?
The right tools are only part of the equation. Hootsuite combines powerful social media management and intelligence, award-winning customer support, enterprise-grade security, and industry-leading service to help you move faster with confidence.
18 years and 25 million users
Hootsuite was the first, and we’re still the most popular 18 years later. Over 25 million users have used hootsuite to post, track, and out-perform their competitors on social media.
The ultimate AI for social media
Hootsuite helps you speed up every part of social media management — writing, posting, messaging, and social listening. Our AI was designed by social pros for social pros.
The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the hootsuite dashboard. That’s more than any other social media management platform by far.
G2
Our customers love us
See what real users have to say about Hootsuite.
Courtney W.
Social Media Manager
★★★★★
Apr 24, 2025
“Hootsuite makes my life 10x easier!”
“I work with a series of gyms and franchises and I love that Hootsuite allows me to post on all of my individual platforms but also allows me to cross promote when I need to! The option to customize my captions for each platform makes everything easier.”
Read the full review
Stay ahead of what’s next with Social OS
Get started in minutes with a risk-free trial or demo of Hootsuite. No commitment. Just smarter social media management and listening.